Sanjay Guha

Sanjay Guha Tea Consultant Sanjay Guha is a UK-based leading professional in the tea industry with 40 years of experience in the tea trade. His areas of expertise include tea-tasting, sourcing, buying and blending. Sanjay has built an invaluable international network spanning Asia, Russia, Europe, Africa and the USA, as well as in emerging markets such as Russia and the Middle East. Sanjay has been involved in marketing, sales and business development in various companies, including Lipton’s, Parry Agro, Texuna International and the Duncan Macneill Group/The Assam Company. His experience in brand management and category management in retail markets has given him a unique insight into brand destination: growth rate, positioning, brand imaging and recognizing which tea blends are needed regionally. Sanjay has worked directly in and with plantations in both North and South India, Sri Lanka, Africa and Russia (Georgia). This has given him the knowledge base of the agricultural industry, as well as the opportunity to aid the manufacture of teas most suited to their core...

Devan Shah

Devan Shah Founder – International Tea Importers & Chado Tea Room ITI founder Devan Shah has played a decisive role in developing America’s tastes in tea. He has consistently created markets for tea where there were no markets previously. Since its humble beginning in 1990, International Tea Importers or ITI has become a major importer of organic and fair trade teas as well as conventional teas from every producing country, There is simply nobody who has done more than Devan Shah and his company, ITI, to create the Tea Renaissance blossoming all around us...

Masayo Sebata

Masayo Sebata Instructor, Japanese Tea Ceremony Born and raised in Osaka, Japan, Masayo Sebata fell in love with the Japanese tea ceremony and started to practice it at a young age. After moving to California, Masayo Sebata has continued to practicing the Japanese tea ceremony. She is thrilled to demonstrate in Los Angeles, the art of preparing and serving Japanese green...

James Norwood Pratt

James Norwood Pratt Author  Born in Winston-Salem, North Carolina, and brought up on land which has been in his family since before the American Revolution, James Norwood Pratt was educated at Chapel Hill and abroad and published his first book on tea in 1982. He is the acknowledged instigator and prophet of America’s present Tea Renaissance and is quite possibly the world’s most widely-read authority on tea and tea lore, thanks to books translated into multiple languages and numerous columns, articles and print and TV interviews in US and overseas media. His landmark James Norwood Pratt’s Tea Dictionary was named Best New Publication by the World Tea Expo in 2010. He appears in several films and theatrical productions and lives with his wife Valerie Turner in San Francisco. Literary works: In California he wrote his first book The Wine Bibber’s Bible (1971). He is best known for his books on tea, including The Tea Lover’s Treasury (1982), “The Tea Lover’s Companion” (1995), and the whimsical Reading Tea Leaves (1996) authored as “by a Highland Seer.”   The New Tea Lover’s Treasury In 2000 he brought out James Norwood Pratt’s NEW Tea Lover’s Treasury saying “It’s the new tea lover who has forced America’s sleepy old tea trade to wake up.” A complete re-casting of his earlier work in the light of increased information, this book has been translated into German with the title Tee fur Geniesse and is widely used as a training manual in the US tea trade. In 2010 appeared James Norwood Pratt’s Tea Dictionary, by any measure the most comprehensive work on tea since W.H. Ukers...

Thomas Shu

Thomas Shu Owner, JT & Tea Inc. Thomas Shu, a third-generation tea specialist from Taiwan, where his family has been conducting tea business for more than seventy (70) years. He works with many major tea companies and premium tea importers from Asia, Europe, and the United States. With his proficient expertise and extensive knowledge in the industry, Thomas Shu becomes one of the professional instructors for World Tea Expo as well as a popular speaker at many conventions and educational institutes throughout the United...

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